In 1903, there were only 14 passenger trains arriving into Marylebone Station. A postcard from that time depicts a peaceful and elegant atmosphere, which we found enchanting. Could we bring back some of the relaxed grandeur of that time, and allow visitors to step off the Marylebone Station concourse into another world?
To deliver the high quality yet informal vision, we stripped out the contemporary additions which were clashing with the period architecture. Then we could highlight the original elegance and beauty. Original timber floors were sanded back, revealing their grain and colour. Wall panelling in sky blue defines the new spaces, alongside a material palette of forest green velvet, white marble and antique brass.
The new interior scheme was designed to appeal to those who choose to work in Marylebone. The building can now become part of Marylebone’s next chapter.
Pictures: Simon Bevan
Longlisted for Dezeen Awards 2019 in the Small Interior category.
Shed in collaboration with Project 0 and Sky Ocean Rescue have created a store in the heart of London with one clear message: ‘Pass On Plastic’. Ten ambassadors including Kate Moss and Princess Eugenie have created ranges of reusable products, and Shed’s design brief was simple: create a temporary store to present these products with maximum impact.
Using imagery of plastics found in the ocean, we developed a custom wallpaper design. This was then used to wrap the entire space, inside and out. The result was a backdrop that was beautifully impactful from a distance and provocative when the content was understood. Throughout the space, the plastic debris parts to reveal product plinths, presenting the coveted reusable products as a solution.
After building a cult following amongst burger aficionados from the back of a food wagon, MEATliquor owners Scott Collins and Yianni Papoutsis approached Shed to evolve the brand, and translate the essence of the early incarnation into a permanent restaurant.
The concept had two simple ingredients: a unique idea for each site borne out of location, mixed with a no-nonsense approach to the operations side of things. Add a large portion of debauched anarchy and this allowed Shed to develop a design language that is now synonymous with MEATliquor. Fast forward six years and Shed are now working on the 15th incarnation of MEATliquor, a journey that has taken the concept from London to Singapore and back again. A pseudo Sistine chapel, a George Orwell garage, a debauch seaside pier, and a sea shanty in Singapore are just a few of the unique concepts that have helped establish MEATliquor not only as sector leader but also pioneers in a new arena.
The Counter House is an all-day dining experience in the heart of Manchester’s Ancoats. Somewhere one can go whenever they choose, whatever their fancy. Fresh and healthy or guilty pleasure – or both.
The 12m-long coral pink namesake ‘Counter’ runs end to end. Customers can swap a full English breakfast for a full vegan breakfast. Cold press fruit juices balance against the best local craft beers. There is always a counter offer. True to the concept of counter difference - the interior design plays with historic Manchester brick alongside polished marble table tops; salvaged chairs next to contemporary comfort.
As well as bringing to life the interior design vision, Shed also created the full brand identity. A simple and solid industrial font was selected for the main logotype. The initials ‘TCH’ then became the identifiable abbreviation for the logomark, for internal use onto menu or products. Furthermore, Shed provided direction for the brand use and social media aesthetic and communication.
At The Counter House there’s something for everyone. There are always two sides to any story, argument, or debate - but at The Counter House both sides are celebrated.
Thomas Goode - makers of the world’s finest china, silverware and glassware since 1827 - came to Shed for their international expansion. There was much potential in a brand with two Royal Warrants and a rich history of designing for royalty around the world. The approach was to help Thomas Goode acknowledge the past whilst owning the future.
Within the prestigious Oberoi Mumbai hotel, a showroom sits alongside a museum, showcasing archival pieces from the homes of British and Indian royalty. Shed took inspiration from the brand’s Victorian headquarters in Mayfair, London, to bring a piece of the brand’s heritage to India.
There is an interplay between traditional and contemporary, decoration and simplicity. Going against industry norms, Shed envisaged a dark and dramatic environment as the perfect backdrop to china and glassware.
Ulu Cliffhouse was designed for everything from afternoon relaxing to wild pool parties. It’s a beach house integrated into its site - a rugged cliff edge in Bali. The pool is the centrepiece, an homage to the mid-century beach club. Terraced dining spaces offer fantastic sea views, under the dappled shade of timber and rattan pavilions. Hidden down a winding stair in the cliff side is the Rock Bar. The temporary structure can be entirely removed and its setting returned to nature.
Shed were asked by The Office Group to design a new location at Victoria Station for their design-led workplace offer, consisting of drop-in workspace, meeting rooms and individual offices.
London Victoria Station has always been a gateway to the world. In the 1930s, luxury trains would depart from Victoria Station on glamorous trips to Paris and Venice. These immaculately restored trains still operate today - and they depart right next to the main entrance to TOG Belle House.
The look and feel starts at the Golden Age of Travel, and arrives at a new Art Deco glamour - via The Grand Budapest Hotel. It's a contemporary spin on the 1930s with a bold, extravagant spirit. You could call it opulent modernism. Significant reconfiguring has taken place to establish an impressive new main entrance directly off the station concourse. Ground and mezzanine floors provide linked drop-in workspace, particularly suited to TOG’s members arriving or departing from Victoria Station. There are further lounge spaces on upper floors. With Bolivian rosewood parquet and rich velvet upholstery, this is a warm and sophisticated environment.
Photography: Dunja Opalko
Shed were commissioned by Chalhoub Group, the leading partner for luxury in the Middle East since 1955, to create an entire district for the world’s leading luxury shoe brands. The result is Level Shoe District in Dubai Mall, the world’s largest shopping mall. The completed spaces reveal a combination of creativity and luxury, paying homage to Shed’s passion for delivering progressive and unique retail experiences; the compelling 96,000 sqft metropolis houses 40 handpicked designer boutiques including Prada, Gucci and Louis Vuitton, within a curated space of four multi-brand pavilions.
The sheer scale of the Dubai site required an ‘expo’ style approach with the creation of four distinct multi-brand areas; Women’s Designer, Contemporary, Men’s and Trend – each curated with an individual aesthetic, personality and ambience; These ‘pavilions’ deliver a diverse but engaging set of environments which sit comfortably together and culminate in a truly one-of-a-kind shoe-metropolis. The perimeter ‘skin’ was also a critical part of Shed’s design work and overall scheme; Fins around the border envelope the space and have a light yet robust fenestration, which, when softly lit, let the brands sing.
Shed Design completed the re-design of the new Children’s Fashion department in Harrods, London. Following the completion of the Harrods Toy Kingdom in the same year, the 41,000 sqft new fashion department further establishes Harrods as one of the world’s leading locations for children’s retail.
The design intention was to create a consistent and timeless background throughout the department, inspired by Harrods traditional architecture with a modern stance. The cornicing, panelling and moulding details thus give the department its own coherent identity whilst adhering to the established traditional architecture of the department store.
Shed partnered with the people behind Origin Coffee to create Uprising: a new brand of local bakehouse cafes. The focus is on ‘the stuff of life’: simple everyday things like good bread, good coffee and good company.
The first site is within a cluster of independent shops in Exeter. Shared seating suits the local context. Custom furniture was crafted by the Maker Brothers in wire-brushed oiled oak; revealing the maker’s mark in its creation.
Shed again collaborated with Harrods, with the re-design of the toy department, and the result is the Toy Kingdom. The opportunity was for Shed to create a retail attraction and destination for toys, whilst offering unique experiences for visitors young and old. The finished concept had to reflect and reinforce Harrods as the world’s leading toy department and Shed has succeeded in the creation of a Toy Kingdom which is spell binding and provides a legacy for the future. The concept is timeless in its appeal, purposely allowing for brands to seamlessly integrate into an execution that is distinctly ‘Harrods’.
24 Greville Street is a converted Farringdon warehouse, with some very high ceilings and some very large windows. Shed were tasked with refurbishing the building, while it was already occupied by TOG and their flexible office clients. Taking cues from Farringdon’s history of craft, our aim was to ‘celebrate the maker’. Cast iron columns and timber floorboards have been revealed and highlighted, joining a contemporary palette of wool fabrics, natural wood and tan leather.
Photography: Andrew Meredith
Following the success of the Young Contemporary department (completed September 2015), Shinsegae Group again approached Shed for the interior architecture and interior design of its first destination dedicated to children.
Located on the 10th floor of the prestigious Gangnam department store in Seoul, South Korea , the 50,000 sq ft scheme caters for mother and baby up to early teens. The brief was to create an imaginative experience for children’s retail and playtime, for parents and families.
How do we capture a child’s imagination? Tell them stories... Our concept is based around well-loved children’s stories, including ‘Little Red Riding Hood’ and ‘The Tortoise and the Hare’. These classic stories inspire a series of abstract environments that define each retail category.
The perimeter treatment is a calming envelope of soft curves in neutral materials, with a custom flowing fin design.
There is a baby lounge inspired by ‘Three Little Ducks’, with soft play zone and communal baby classes, where babies and toddlers can be looked after whilst parents shop or dine.
The completed project broadcasts a strong statement of ambition from Shinsegae and their desire to be at the forefront of retail design and experience in Korea.
Shed worked with Laurent D’Orey, founder of Orée Boulangeries, to open the first of their UK stores on the prestigious Fulham Road. The premium French artisan patisserie and boulangerie provides local residents with a fresh new offering of a French cafe style dining and takeaway options.
The concept for the store derived from the strong tradition and heritage of the French boulangerie. Inspiration for this concept is drawn from this ethos, as well as the simplicity of the ingredients, artistic craftsmanship of the baker and the beauty of the end product. It was important to Shed to celebrate these traditional values with a contemporary spin relevant to the newly founded and unique Orée brand.
Shed has since opened several further Orée sites around London.
After completing the South Street showroom for Turnbull and Asser in 2014, Shed were asked by the brand to look at a new retail store, on Davies Street, Mayfair, London.
The brief was to create a sister store to the original Jermyn and Bury Street flagship, whilst adopting the new retail concept. A concept which was developed to embody the spirit of the original Jermyn street store, bringing a continued affinity between customers, clients and staff; all aspects of Shed’s scheme reflect the true spirit of Turnbull & Asser; authentic, always crafted, and, at times, diverse with a little piece of eccentricity.
The 110sqm space, spread over two floors, includes ready to wear retail on the ground floor and a bespoke lounge downstairs in the basement space. The original building, dating back to 1910, had many integral charming features which Shed felt must be kept and treasured to maintain the character of the space and emphasise this British brand’s heritage connections.
Shed in conjunction with luxury goods retailer, William & Son, have worked together to create a new retail flagship in the heart of Mayfair. The 10,000sqm Mayfair site has, for the first time, brought together all of William & Son’s departments under one roof, from haute horlogerie to grand occasion silverware, cufflinks to fine homewares and bed linen, luggage in the highest quality leathers, backgammon sets and bespoke hand crafted shotguns.
Shed worked with William & Son eight years previous on the original Mount Street store. So when they were asked again to design a new home for William & Son it was no surprise that Shed jumped at the opportunity of a reunion.
The site is made up of five original buildings that have been configured to act as one floor plate. This gave Shed a design opportunity to create retail pockets that flow not only with the building but also with the product type.
Continuing the successful relationship with Margaret Dabbs, Shed were appointed as sole architect and designer for the brand’s second overseas health and beauty clinic, located in the luxury Alhazm Mall in Doha, Qatar.
The clinic encapsulates luxury wellness, inviting clients into the world of fabulous hands and feet, leading the way in pedicures and manicures. There is also a strong retail offer, allowing the spa experience to be taken home.
A soft interior scheme of polished gold fixtures, marble, stenciled polished plaster, and weightless sheer curtains with mood lighting delivers a tranquil and soothing environment.
Located on the first floor of a women only building at the mall, upon arrival you are greeted with a signature polished gold welcome desk, and bespoke velvet sofa designed by Shed. From here a clear vista through into the spa reveals the architectural form of the treatment rooms.
Enter the drum-shaped rooms through marble-lined thresholds and find private rooms for single or multi-person treatments. One of the drums houses a purified salt room, where the air is controlled and the walls are lined like a salt cave, to aid respiratory ailments as well as full body relaxation and mediation.
We have provided several routes for clients to experience the wonderful world of Margaret Dabbs.
The Office Group provides flexible spaces to meet and work across the UK. Shed wanted to reflect the progressive spirit of the Office Group movement and it’s new-start-up residents, which led to a desire for a new aesthetic. ‘Not another mid-century modern interior’ was much the starting point as was the challenge of transforming a 1980’s office block. We explored ‘Work In Progress’ – the workspace members involved in the making-of, and also an under-construction design approach, inspired by makeshift art and construction sites.
Given a dreary office block, the solution was to install pastel coloured ‘trays’ in high gloss mosaic resin, to define the clubroom and lounge areas and contain the new design within the existing building. The ply backed resin floor finish runs up the walls to form a low datum. Coloured paint chips layer with clear resin, like a new kind of terrazzo. The resin trays set new rules for the space, and create a new architecture within, without being precious of the building’s features. There were parallels with 80s art, particularly the Memphis movement, where colour, texture and shape clash in curiously wrong ways. This inspired a multi layered graphic approach yet the overall effect is timeless and contemporary. We battled tedium with a riot of immersive colour and texture, clean lines and graphic pattern.
Zelman Meats is the latest experimental venture from the renowned restaurant group Goodman; those behind the limited menu concept Burger & Lobster, the immense steakhouses Goodman and the exclusive Steak and King crab concept Beast. The site in Soho, tucked away on St Anne’s Court, has proved to be a challenging location in the past but it has also enabled the Goodman Group to bring a great steakhouse to the heart of Soho.
Shed set out to divide the vast 360sqm front of house area to include a private dining area, open kitchen, main restaurant area and bar area. Oversized oxblood leather booth seating sits alongside repurposed carrara marble table tops whilst overhead, mild steel luggage racks provide a playful yet practical solution for customers’ belongings. The theme of bold statements is again used internally through a number of conveniently placed immense blackboards which eliminate the need for conventional menu sheets. Whilst a series of mesh screens and wine cages assist in breaking up areas within the restaurant. Oversized weighty butchers block tables provide communal seating for large parties and lunchtime take away customers. The blacked out exposed services and array of salvaged industrial lighting create intimacy for each table.
Shed have since worked on several further Zelman Meats sites.
Shed worked with Kudos, a British film and TV company to refurbish their Clerkenwell offices. Set around the corner from Exmouth Market, the former Victorian warehouse acts as a hub for some of the leading productions on British television.
The brief was clear, to create a home from home for Kudos. A key objective was to create a naturally light and open communal workspace whilst enabling the writers to escape to a place of solace when needed.
Shed and Splendid Restaurants come together creating a brand new restaurant offer going by the name Cha Chaan Teng. The new venture occupies over 300sqm and is located in the basement of Club Quarters Hotel in Holborn, London.
The concept is inspired by the infamous Cha Chaan Teng culture of post war Hong Kong. With increased urbanization and an influx of western expats, Hong Kong saw a succession of cafes spring up providing locals with access to ‘western food’ otherwise only served in expensive hotel restaurants.
The original ChaChaanTeng cafes were fast paced establishments serving an eclectic and sometimes unlikely mix of ‘East meets West’ food. Splendid’s Cha Chaan Teng can be seen as the London reincarnation taking the concept full circle; a British interpretation of an Eastern reinterpretation of the Western cuisine. Confused? That’s all part of the charm and a theme that runs through the design, graphics, artworks, cocktails and food.
Off the wall chicken shop Absurd Bird and interior design studio Shed have come together to create the latest absurd restaurant located in Bath.
Referencing the American state of Louisiana the restaurant exposes two sides of the South; Southern sharing vs Southern scaring. Upon arrival patrons are greeted with a vibrant facade clad with a plethora of playful patterns. Past the grinning facade lies a dark, de-saturated envelope referencing the sinister silhouettes and menacing forms of Southern Gothic cinema. Sitting within the looming shadows of the clad mezzanine is the vibrantly coloured central bar. Like an overly saturated version of a Kubrick horror the bar sits ominously within the space. The bar, thrashed in bright pink and turquoise is topped with a garishly clad over-bar only seen on the streets of New Orleans during Mardi Gras; The over-bar; layered with crude patterns and strewn with ‘Mardi Gras Throws’ owns the space acting as the heart of the restaurant.
Shed was once again been commissioned by Chalhoub Group - the leading partner for luxury retail in the Middle East - to design their latest retail expansion for Level Shoe District. Shed’s task was to conceptualise and reinvent a completely new Men’s extension at the current Level Shoe District, also designed by Shed in 2012. Located within Dubai Mall (the world’s largest shopping mall), Level Shoe District is a globally recognised destination for luxury footwear.
The new men’s department encompasses the rich variation and values of the modern day man and his strong sartorial appreciation of footwear and fashion. Harmonised within three zones: Designer Sneaker, Contemporary and Classic, and all contained within a 3,000 sqft area, it was vital to ensure coherence with the ‘expo’ approach of the existing space.
After a successful year at London’s Street Feast market and festivals countrywide, popular barbecue street food vendor HotBox approached Shed to create their first permanent joint in East London.
Shed took inspiration from the process of slow cooking used in Hotbox to create the 160 sqm ground floor restaurant, the result is as brutal as the smoke pit itself. The Grade II listed exterior with high arched windows is boldly painted black, the HotBox red neon logo (a leftover from their days on the road) hung just inside the lobby, illuminating the restaurant entrance. The interior envelope continues the simple application of the colour black, whilst subtly referencing the bare bone cabins and trailer eateries found throughout the Deep South. Metal cladding frames the theatre of the kitchen pass, whilst blackened timber panels herald the all important fuel of the fire. This creates a powerful canvas for HotBox to take ownership of the space, without any of the usual barbeque joint clichés.
From Coffee to Cocktails, Buttermilk & Maple serves the Mercure Bristol Brigstow Hotel and passing patrons an experimental all day brunch menu with a laid back Melbourne café charm. The design varies in pace giving a range of seating options; from cozy booths to large poseur benches, the space acts as a dynamic environment to drink and dine.
A large island bar sits centrally in the space acting as the heart of the restaurant. The bar is clad in light blue timber panels and topped with marble and brass details. Leather bucket stools run around the perimeter of the bar and are reflected in the large poseur tables to the front of the restaurant, within a double height space. Towards the rear of the restaurant sits more intimate spaces to dine, three softly lit circular booths offering a secluded place to escape.
Strewn across the walls runs an eclectic mixture of art and objects reflecting the many moods of Buttermilk & Maple.
Beneath Hotbox, is a 175sqm basement bar. Accessed via the shared, dimly lit staircase, Shed imagined the cocktail bar as an antidote to the ground floor restaurant Hotbox, a white box to contrast upstairs’ black. Paying homage to the site’s previous incarnation as a street art studio and gallery (rumoured to have been owned by Bristol’s most famous export), the clients evolving collection of artwork is simply hung behind white timber studwork to create a bold backdrop for the bar and midfloor.
The matter of fact attitude reminiscent of Warhols’ Factory parties has influenced the mismatched collection of midcentury furniture. Hoop and Condesa chairs sit alongside the infamous Togo sofa, whilst a collection of bespoke ottomans in clashing psychedelic velvets encourage large groups to descend from the restaurant and fawn over the cocktail menu. Light levels are kept low; the mirror polished bar top and silver foil bathrooms a not so subtle nod to the king of pop art.
After a year-long collaboration, Shed and Royal Warrant shirtmaker and clothier, Turnbull and Asser created a London home. Set across 3 floors – the 400sqm Mayfair site houses a showroom, lounge area and library for archive exhibits, consultation and buying spaces and floors dedicated to design studios and offices for this exemplary British brand.
The client’s original brief was to create an environment which will act as the house of Turnbull and Asser in London; a manifestation of the brand as it stands, as well as the direction in which it is moving. More than just conventional retail space or showroom – the Mayfair location had to embody the spirit of the original Jermyn street store, bringing a continued affinity between customers, clients and staff; all aspects of Shed’s scheme reflect the true spirit of Turnbull & Asser, always crafted, authentic and at times diverse with a little piece of eccentricity.
When you first read about Etat Libre d’Orange it sounds like a political manifesto, not a perfume brand. With this in mind, it was little wonder that Shed immediately fell in love not only with the story, but potential for the store environment. With a site on Redchurch Street in East London, confirmed for the London flagship, Shed set about transforming the 30sqm site into a thought provoking space that could live up to the intrigues and persona of this cult French brand.
The design of Etat Libre d’Orange is born out of a unique approach to perfume; each fragrance is treated as a personality that can be worn. Part science and part philosophy allowed Shed to play with the idea of a lab for personalities which was manifested in a concept of a tiled ‘shell’ with science stands to display product. Approaching the store very much as an installation, the centre of the room is a tiled lab table where selected fragrances express their personality and a dominant mural to the back of the space brings the sexually charged essence of the brand to the fore.
Fragrance stores don’t get any more unusual and Shed had a lot of fun with a limited space but a client without limits.
Shed’s brief was to manifest Hart’s vision of a mid-century modern utopia populated by the likes of Sinatra, Warhol and Kerouac, into a fresh and modern retail world for men.
The Spencer Hart Flagship is presented within a period, Neo Georgian building – a former bank situated on the corner of Mayfair’s Brook Street. Shed worked with many of the original features – including the opening up of the highly fenestrated windows, the impressive entrance portico and retained the high bank ceilings.
The result is however a world away, the environment rooted in the scrapbook of the Nick Hart, authentic in a memory of that place imagined.
Set across a 100sqm stand Shed’s design exhibits Barbour’s latest International ranges.
With a concept born from Barbour’s rich history in motorcycle clothing Shed set a scene reminiscent of a vintage bikers garage. Unlike the rough and rugged aesthetic identifiable to many of the Barbour store’s the stand takes on a much cleaner and elegant appearance demonstrating an emphasis on the Womenswear range.
A palette of off-whites and soft greys compliment materials of polished stainless steel, biscuit leather and reeded glass. The contrasting Menswear range shows a backdrop of industrial materials in raw metal, red brick and slab concrete.
Shed continually helped define the role of each of Vertu’s channels – from store design to point of sale.
The key objective was to create environments that not only attracted customers but were also engaging and educational. The customer journey was defined and designed around these 3 key objective: ‘Attract’ enabled greater footfall within each store, ‘Engage’ helped customers to understand the product ranges and ‘Educate’ helped the story of the brand to be told using a number of interactive sales tools.
Shed wanted the design of the department to be synonymous with everything that Harrods stands for. They have created a dramatic space with a real sense of expectation which customers experience from the moment they arrive. The aesthetic draws inspiration from Art Deco and combines classicism with the spirit and true glamour of the Golden Era. This can be seen in every element of the environment, in the materials, colours, lighting and furniture as well as the architectural treatment of the space as a whole; Sorbet coloured marbles, solid brass fixtures and lacewood veneers are feminine and luxurious; the floor is a sleek, sparkling ice blue, glass composite, punctuated by Guggenheim-inspired brass trims that make sweeping curves and statement lines.
Shed designed The Zoo as a permanent home for gifting and objet d’art within the vast Level Shoe District in Dubai Mall. A concession born out of a need to give the discerning shoe shopper every conceivable extra. Sitting within the perimeter skin of brass fins also designed by Shed, the project was executed part library, gallery, jeweller, museum and toy shop.
In contrast to the eclectic pavilions of Level, the presentation of Zoo was more subtle and the perfect backdrop for letting products speak for themselves. A cool material palette of cement render, white oil oak boards and arctic white lacquer panels combine with shots of LED colour to give a calm interior with a vibrant edge.
The product spills out into the ‘trend’ corridor with an extension of Calacatta marble outcrops bringing retail into the District proper. Shed have designed a true destination within a destination.
Shed injected their creative originality into Wishbone – another unique London eatery set in Brixton’s indoor market. The project, a 170sqm fried chicken restaurant, follows Shed’s creation of MEATLiquor and MEAT Market, two of London’s hottest restaurant openings of 2011. William Leigh and Scott Collins (the latter, Co-Founder of MEATLiquor), invited Shed to reinvent the place that we eat fried chicken; the inspiration behind the design is heavily influenced and guided by the vibrant look and feel of the setting where some of the most exciting restaurants overlap with greengrocers and wig shops.
Brixton Market is now thriving with food outlets, each taking their cuisine and doing it particularly well. Wishbone takes fried chicken, part of the soul of Brixton, and delivers it back with care and style.
Leading digital PR agency, Bite Global, were looking to update their existing office space. The brief; to create a new working environment that would build on the “community” ethos promoted within the London HQ, whilst providing the cues to improve relationships with the broader team and clients worldwide.
The converted bus depot was transformed to vastly improve communication, foremostly “Biters” would not be forced to sit at their desk from 9 till 5, instead staff are encouraged to vary the pace of their day at one of the many working zones. Each zone is individually designed to specifically cater for a different way of working whether individually or as a team; these spaces are brought together cohesively by the introduction of large architectural elements and a bold graphic language that promotes the Bite philosophy and values.
Shed were invited to transform a 9500 sqft space within Dublin’s infamous Arnotts store, into Ireland’s largest ladies’ shoe department. The project comes as part of an overall expansion and redevelopment of the prestigious store.
Shed developed a response to the brief with a concept based on garden landscape ideology. With the seasonal nature of the product, the scheme needed to demonstrate flexibility whilst providing a picturesque backdrop to the ever-changing product lines. Collections of ornamental display units and sculptural furniture pieces are distributed across the landscape in order to delineate smaller ‘kitchen gardens’ that form brand areas for ample retail. Large, colourful Rattan and GRP ‘follies’ form the service and seating areas within each brand zone. Curved display frames as well as trellis-like divisions, with their associated hero product hangers, allow for unobstructed views across all brand areas.
Located within an 18th Century Grade II listed brewery, the unique out of town workspace was created for Freuds as part of the leading PR agency’s overall estate expansion. The first floor original malting room has been renovated to provide boardroom facilities, whilst the remainder of the floor provides varying discussion spaces for building brand strategy, whether seated in the lounge, library, or private den. These ideas are then developed and visualised in the ground floor “lab”, enabling the formation of big ideas and campaigns to be “brewed and bottled” outside of the agency’s central London headquarters.
Located in South London’s Gipsy Hill, the brief from The Capital Pub Company was to “Create a Home Away from Home”. It’s namesake, local architect Joseph Paxton, influenced the interior – a traditional palette with Victorian pattern painted at large scale across the floor, is brought into the 21st Century with an eclectic mix of reclaimed furniture.