Shed were invited to transform a 9500 sqft space within Dublin’s infamous Arnotts store, into Ireland’s largest ladies’ shoe department. The project comes as part of an overall expansion and redevelopment of the prestigious store.
Shed developed a response to the brief with a concept based on garden landscape ideology. With the seasonal nature of the product, the scheme needed to demonstrate flexibility whilst providing a picturesque backdrop to the ever-changing product lines. Collections of ornamental display units and sculptural furniture pieces are distributed across the landscape in order to delineate smaller ‘kitchen gardens’ that form brand areas for ample retail. Large, colourful Rattan and GRP ‘follies’ form the service and seating areas within each brand zone. Curved display frames as well as trellis-like divisions, with their associated hero product hangers, allow for unobstructed views across all brand areas.