Shed were appointed to master plan and design the 33,000sqft central London headquarters for PR leaders Freud Communications.
In 2005 Shed designed a vibrant new reception and meeting suite to Freud’s former Mortimer Street premises and won this new commission on the strength of that success.
The new £2M HQ on nearby Newman St. provides modern, practical and creative workspaces. Visitors are greeted by a large vibrant reception desk with media projector leading through into a contemporary lounge bar area in which clients and staff can meet and work. On each office floor a central gold ‘All in One’ bespoke unit snakes around existing building structure, giving office staff combined breakout and meeting space with easily accessible storage facilities.
A basement suite of abstract ‘War Rooms’, for the unexpected pitch opportunity and secluded private meetings is the last project installation. In addition a cinema style auditorium for formal company presentations and visual showcasing all combine in giving flexibility to Freud Communications working approach.