Shed completed the re-design of the toy department for Harrods, London. The result is the Toy Kingdom – the second collaboration between Shed and Harrods following the completion of the Shoe Salon in 2011. The opportunity was for Shed to re-design the existing 15 year-old department, create a retail attraction and destination for toys, whilst offering unique experiences for visitors young and old. The finished concept had to reflect and reinforce Harrods as the world’s leading toy department and Shed has succeeded in the creation of a Toy Kingdom which is spell binding and provides a legacy for the future. The concept is timeless in its appeal, purposely allowing for brands to seamlessly integrate into an execution that is distinctly ‘Harrods’.