Shed have once again been commissioned by Chalhoub Group, the leading partner for luxury in the Middle East, to design their latest retail expansion for Level Shoe District. Shed’s task was to conceptualise and reinvent a complete new Men’s extension at the current Level Shoe District, previously designed by Shed back in 2012. Located within the world’s largest Shopping Mall, The Dubai Mall, Level Shoe District is a globally recognized destination for luxury footwear.
The new Men’s encompasses the rich variation and values of the modern day man with their strong sartorial appreciation of footwear and fashion. Harmonised within three zones: Designer Sneaker, Contemporary and Classic, and all contained within 3000 sq/ft footplate, it was vital to ensure coherence with the ‘Expo’ style approach of the existing space.