Shed were commissioned by Chalhoub Group, the leading partner for luxury in the Middle East since 1955, to create an entire district for the world’s leading luxury shoe brands. The result is Level Shoe District in Dubai Mall, the world’s largest shopping mall. The completed spaces reveal a combination of creativity and luxury, paying homage to Shed’s passion for delivering progressive and unique retail experiences; the compelling 96,000 sqft metropolis houses 40 handpicked designer boutiques including Prada, Gucci and Louis Vuitton, within a curated space of four multi-brand pavilions.
The sheer scale of the Dubai site required an ‘expo’ style approach with the creation of four distinct multi-brand areas; Women’s Designer, Contemporary, Men’s and Trend – each curated with an individual aesthetic, personality and ambience; These ‘pavilions’ deliver a diverse but engaging set of environments which sit comfortably together and culminate in a truly one-of-a-kind shoe-metropolis. The perimeter ‘skin’ was also a critical part of Shed’s design work and overall scheme; Fins around the border envelope the space and have a light yet robust fenestration, which, when softly lit, let the brands sing.