Shed in collaboration with Project 0 and Sky Ocean Rescue have created a store in the heart of London with one clear message: ‘Pass On Plastic’. Ten ambassadors including Kate Moss and Princess Eugenie have created ranges of reusable products, and Shed’s design brief was simple: create a temporary store to present these products with maximum impact.
Using imagery of plastics found in the ocean, we developed a custom wallpaper design. This was then used to wrap the entire space, inside and out. The result was a backdrop that was beautifully impactful from a distance and provocative when the content was understood. Throughout the space, the plastic debris parts to reveal product plinths, presenting the coveted reusable products as a solution.