Shed in conjunction with luxury goods retailer, William & Son, have worked together to create a new retail flagship in the heart of Mayfair. The 10,000sqm Mayfair site has, for the first time, brought together all of William & Son’s departments under one roof, from haute horlogerie to grand occasion silverware, cufflinks to fine homewares and bed linen, luggage in the highest quality leathers, backgammon sets and bespoke hand crafted shotguns.
Shed worked with William & Son eight years previous on the original Mount Street store. So when they were asked again to design a new home for William & Son it was no surprise that Shed jumped at the opportunity of a reunion.
The site is made up of five original buildings that have been configured to act as one floor plate. This gave Shed a design opportunity to create retail pockets that flow not only with the building but also with the product type.