Shed designed The Zoo as a permanent home for gifting and objet d’art within the vast Level Shoe District in Dubai Mall. A concession born out of a need to give the discerning shoe shopper every conceivable extra. Sitting within the perimeter skin of brass fins also designed by Shed, the project was executed part library, gallery, jeweller, museum and toy shop.
In contrast to the eclectic pavilions of Level, the presentation of Zoo was more subtle and the perfect backdrop for letting products speak for themselves. A cool material palette of cement render, white oil oak boards and arctic white lacquer panels combine with shots of LED colour to give a calm interior with a vibrant edge.
The product spills out into the ‘trend’ corridor with an extension of Calacatta marble outcrops bringing retail into the District proper. Shed have designed a true destination within a destination.