After completing the new showroom for Turnbull and Asser in 2014, Shed were asked by the brand to look at a new retail store, on Davies Street, Mayfair, London.
The brief was to create a sister store to the original Jermyn and Bury Street flagship, whilst adopting the new retail concept. A concept which was developed to embody the spirit of the original Jermyn street store, bringing a continued affinity between customers, clients and staff; all aspects of Shed’s scheme reflect the true spirit of Turnbull & Asser; authentic, always crafted, and, at times, diverse with a little piece of eccentricity.
The 110sqm space, spread over two floors, includes ready to wear retail on the ground floor and a bespoke lounge downstairs in the basement space. The original building, dating back to 1910, had many integral charming features which Shed felt must be kept and treasured to maintain the character of the space and emphasise this British brand’s heritage connections.